I’m in California for the first time in years to attend E3. I haven’t been to the show since the height of its excess, before it was neutered. Though still manic and bombastic, it feels noticeably less chaotic to me. I have memories (now fond, at the time not so much) of being hoarse each night after trying to shout my demo script for visitors at the SOE booth because I was competing with blaring sound systems from other booths. While communication still requires some effort on the show floor, it seems considerably easier than I remember it.
The show will never again inspire the awe and wonder I experienced the first time I attended, but it’s cool nonetheless. Activision’s reveal of the MW3 trailer was a dramatic event that had the crowd breathless in anticipation. Sony and Nintendo hardware had a ton of folks checking it out. Smaller projects drew attention as well–World of Tanks had an actual tank on display.
The show had its share of underwhelming displays as well, but that’s to be expected. Overall E3 remains a genuine event, a chance for the games industry to show off a bit in the shadow of Hollywood.
The coolest bit for me was checking out the Reckoning booth and seeing our team demo the RPG. I’m really excited about players getting to learn more about our world. And seeing the latest trailer playing on EA’s gigantic booth screen gave me chills.
Guess I’m just a sucker for the pageantry of it all.